one432

Project by Emily Wang, Jennifer Soto, and Jessie Batzel

This project considers A different way to brand
ONE432 to build credibility online and in-person, as well as foster deeper brand-consumer relationships. Utilizing scarcity marketing tactics, social media, and digital storytelling to build community engagement. all in hopes of generating interest in this brand, while strengthening ONE432’s existing messaging about sustainability and equity.

ONE432 is a New York-based
streetwear brand. The brand donates
50% of its profits to educational
initiatives in Pakistan and to their
in-house garment artisans. However we noticed several
opportunity areas within the brand that
we wanted to focus on. With limited
resources (i.e. time and money), the
brand must find innovative ways to
attract and retain its audience, build
credibility both online and in-stores, and
build a stronger brand community.