Olores de terrores
Project by Jennifer Soto
Olores De Terrores is A cannabis brand focused on narrowing the gap between consumers and naturally derived products through education and personalized experiences. Targeted at both new and recreational users, this brand seeks to foster confidence and trust by prioritizing transparency and customer relationships.
The olores de terrores story
One of the first things I noticed after moving to New York City was the sheer number of dispensaries lining the sidewalks. Growing up in a state where recreational marijuana is illegal, stories of peers going to the hospital due to being laced weren’t uncommon. As a result, there was a lot of misinformation surrounding cannabis that made me realize the lack of education and transparency that was commonly found in the industry, even in reputable dispensaries.
When developing this concept, I thought of my friends and family members who partake and wanted to create a different cannabis brand—one that prioritizes safety, education, and the consumer experience. My goal is to bring meaningful innovation to an industry that often feels oversaturated.
