cargo
Project by Jennifer Soto
Cargo is a sustainable trucking organization that bridges everyday people and truckers into one community. Cargo aims to create pathways for trucking companies to easily learn about and adopt sustainable alternatives while simultaneously increasing public awareness, interest, and engagement of sustainability in the trucking industry.
The Cargo Story
This concept came to me in a conversation with a few friends about electric vehicles when we asked each other, just how eco-friendly are electric vehicles? This led me down a rabbit hole of research where I found myself overwhelmed with the information that was available.
Over the next few days while I was driving in my town I noticed the amount of trucks around me and wondered what’s happening in the trucking industry in terms of its impact on the planet ? I hadn’t heard of anything so I assumed that perhaps there was some type of untapped market here that people are unaware of only to find out that I was actually really wrong.
Throughout the course of my research I found out there were things happening behind the scenes – for example the EPA just announced a new regulation to reduce the trucking industries environmental impact – but still something didn’t quite line up for me. Which is when I asked myself the question: if sustainable alternatives exist, why aren’t companies using them?”