one432

This project considers A different way to brand
ONE432 to build credibility online and in-person, as well as foster deeper brand-consumer relationships. Utilizing scarcity marketing tactics, social media, and digital storytelling to build community engagement. all in hopes of generating interest in this brand, while strengthening ONE432’s existing messaging about sustainability and equity.

ONE432 is a New York-based streetwear brand that donates 50% of its profits to educational initiatives in Pakistan and its in-house garment artisans. However, after a deeper dive into the brand, we identified several opportunities for growth.

With limited resources—both time and budget—we needed innovative strategies to attract and retain customers, enhance credibility online and in-store, and foster a stronger brand community. To achieve this, we leveraged social media and developed a campaign centered around product engagement and storytelling, bringing the ONE432 mission to life.