adoratherapy
Project by Jennifer Soto and Iris Melendez Melgar
A PR campaign designed to elevate brand awareness. By positioning ADORAtherapy as a premium wellness fragrance provider, consumers will be able to resonate with its offerings and feel a stronger connection to its brand messaging. The campaign includes targeted strategies like influencer partnerships, community events, and social media engagement to connect with eco-conscious, wellness-focused consumers.
The ADORAtherapy story
This semester-long project was done in collaboration with ADORAtherapy (now known as Auratherapy), a small wellness fragrance provider located in Asheville, NC. After speaking with CEO and co-founder Laura McCann, my partner [Iris Melendez Meglar] and I discovered a few pain points regarding the company’s PR and Marketing initiatives.
We identified a disconnect between the current strategy and brand voice. At the time, ADORAtherapy heavily relied on AI and internal marketing to drive attention and sales. However, we found that beauty and wellness consumers often responded negatively to AI-driven advertising. This insight challenged us to think creatively and explore alternative, cost-effective strategies that aligned with the brand’s core values while effectively increasing brand awareness.
